After the longevity she had last year with "Give Your Heart a Break" which she started promotions from the end of 2011 and only started getting steam during the spring, Demi Lovato is showing that she is a more seasoned and mature artist than her ex-Disney counterparts. So when an image of Demi rocking a shorter do and talking about her 4th studio album popped up unexpectedly, I was more than elated. Then the 1st single, "Heart Attack" leaked in low quality last night, so what did they do? Rush released it to iTunes to quell the masses (and potentially stop a HQ leak).
"Heart Attack" isn't the dance smash that I was expecting from the 6 second teaser. It is more guitar driven with pop sensibilities. Demi sounds amazing on it, but there are some parts where I feel like she's trying to hard to hit notes. The weakest part of the song is the pre-chorus "You make me wanna act like a girl, paint my nails and wear high heels/perfume..." and the line "Play him like a Ken doll and won't wash my hair" just sound awkward. Other than this, I can see this doing well, if not better than "Give Your Heart a Break" if she is on the same tenacious path of promo.
Final Grade:B-
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